lovia.

Privacy Policy

Version2.0
Last Updated5 September 2026
Effective Date[INSERT — recommend same date as Terms v2.0]
SupersedesVersion 1.0 dated 19 April 2026

Summary


1. Scope

This Privacy Policy explains how we collect, use, disclose, and protect personal data when you use the Lovia mobile application, the website at loviapp.live, and related services (the "Service"). It applies to all users.

We process personal data in accordance with the Personal Data Protection Act 2010 (Malaysia) ("PDPA") and, where applicable to users in those countries, Indonesia's Personal Data Protection Law (UU PDP) and Thailand's Personal Data Protection Act B.E. 2562 (PDPA).

Lovia is for users aged 18 and above. We do not knowingly collect personal data from anyone under 18.


2. Information We Collect

2.1 Information you provide

Account and profile - Name, email address, password (stored hashed), phone number where provided - Date of birth, gender, bio, interests, photos and profile media - Preferences you set (discovery settings, notification settings)

Content you create - Chat messages, images, and voice notes - Moments posts and media - Live stream broadcasts and live chat - Voice and video call participation

Verification and identity (only where you use features that require it, such as creator payouts or age verification) - Government-issued identity document images - Selfie or liveness check images - Proof of address where required

Payment and payouts - Records of Coin purchases, Gifts sent and received, and subscription status - For approved creators: bank or DuitNow account details, payout history, tax-relevant records

We do not receive or store your full credit or debit card number. Purchases are processed by Google Play Billing.

Support and reports - Reports you submit about other users, appeals, and correspondence with our team

2.2 Information collected automatically

2.3 Location

We request access to your location to show you nearby users and to power the Nearby feature. Depending on your device permission, this may be approximate or precise. We use it to calculate distance and to power discovery; we do not track your location continuously in the background. You can revoke location permission at any time in your device settings, which will limit distance-based features.

2.4 Voice and video calls

Voice and video calls are carried over third-party real-time infrastructure (currently Agora). Call media is transmitted through Agora's network to connect you. We store call metadata (who called whom, when, duration, quality). We do not routinely record call content. We may capture or retain call or stream content where necessary to investigate a report, comply with a legal obligation, or protect user safety.

2.5 Live streams

Live streams and their associated chat may be recorded, stored, and reviewed for safety, moderation, and legal compliance. Anything you broadcast may also be recorded or screen-captured by viewers, which we cannot prevent.

2.6 Information from others


3. How We Use Your Information

Purpose Examples
Provide the Service Create and manage your account; show your profile; enable matching, chat, calls, Moments, and live streams
Discovery Show nearby and relevant users using your location, preferences, and activity
Transactions Process Coin purchases, subscriptions, Gifts, and creator payouts; maintain our transaction ledger
Verification Confirm your age and identity where required for a feature or by law
Safety and integrity Detect and prevent fraud, spam, bots, scams, harassment, underage access, and child safety violations; investigate reports; enforce our Terms
Communications Send OTPs, transactional emails, and push notifications about matches, messages, and activity
Advertising Serve advertising to free-tier users and measure its delivery (Section 5)
Improvement Analytics, crash diagnostics, testing, and feature development
Legal Comply with legal obligations, respond to lawful requests, establish or defend legal claims

Legal basis. Under the PDPA we process your data with your consent, given when you create an account and when you grant device permissions, and where processing is necessary for the performance of our contract with you, for compliance with a legal obligation, or for our legitimate interests in operating a safe service.


4. Information Sharing

We do not sell, trade, or rent your personal data.

We share data only as follows:


5. Advertising

This section replaces the previous statement that we do not use data for advertising.

The free tier (Spark) of Lovia is supported by advertising. Ads are served by Google AdMob.

Your controls: on Android, go to Settings → Google → Ads to reset or delete your advertising ID and to opt out of ad personalisation. You may also subscribe to a paid tier to remove ads.

Google's advertising practices are described at policies.google.com/technologies/ads.


6. Data Storage, Security and Location

Your data is stored and processed using:

Function Provider Region
Application servers DigitalOcean Singapore
Database MongoDB Atlas Singapore
Media storage Cloudflare R2 Global edge
Caching and realtime Redis, Socket.IO Singapore
Real-time voice/video/live Agora Regional edge
Push notifications Firebase Cloud Messaging (Google) Global
Transactional email SendGrid Global
Advertising Google AdMob Global
Billing Google Play Billing Global
Creator payouts Razorpay Curlec / DuitNow Malaysia

Security measures include HTTPS/TLS in transit, encryption at rest for our database and media storage, bcrypt password hashing, JWT authentication with refresh token rotation, role-based access control on administrative systems, an append-only audit log for administrative and financial actions, and rate limiting.

No system is completely secure. We cannot guarantee absolute security, and you share content at your own risk.

International transfers. Your data may be transferred to and processed in countries outside Malaysia, including Singapore and the United States. Where we transfer data outside Malaysia we take reasonable steps to ensure a comparable level of protection, in line with the PDPA.


7. Third-Party Services

Each of the following providers has its own privacy policy, which we encourage you to review. We are not responsible for the privacy practices of third parties.


8. Data Retention

Data Retention
Account and profile While your account is active
Chat messages and media While your account is active; retained in limited or anonymised form for up to 90 days after deletion for safety and moderation
Live stream recordings Up to [INSERT — recommend 90] days, or longer where subject to an investigation or legal hold
Call metadata Up to [INSERT — recommend 12] months
Identity verification documents Retained only as long as required for verification and regulatory record-keeping, then deleted
Transaction and payout records Retained for 7 years as required by the Income Tax Act 1967 and the Companies Act 2016
Moderation and enforcement records Retained after account deletion to prevent banned users from returning, and to comply with legal obligations
Child safety evidence Preserved and reported as required by law

When you delete your account, your profile is removed from discovery immediately and your personal data is permanently deleted within 30 days, except where retention is required above or by law.


9. Your Rights and Choices

Under the PDPA and equivalent laws you may:

To exercise these rights, email officiallovia1@gmail.com. We may ask you to verify your identity. We aim to respond within 21 days and in any event within 30 days.

Before deleting your account, note that unused Coins and any Earnings not yet withdrawn are forfeited. See the Terms of Service.


10. Children's Privacy

Lovia is strictly for users aged 18 and above. We do not knowingly collect personal data from anyone under 18. If we become aware that a person under 18 has created an account, we will terminate the account immediately and delete the associated data, other than records we must preserve for legal or safety reasons.

We maintain a zero-tolerance policy on child sexual exploitation and abuse. Confirmed material is preserved and reported to the Royal Malaysia Police (PDRM) and other competent authorities.

Report concerns to officiallovia1@gmail.com — see https://loviapp.live/api/child-safety


11. Users in Indonesia and Thailand

If you use Lovia in Indonesia or Thailand, you have rights under your local data protection law that are broadly equivalent to those in Section 9, including rights of access, correction, deletion, objection, and withdrawal of consent. Your data will be transferred to and processed in Malaysia and Singapore. To exercise these rights, contact officiallovia1@gmail.com.


12. Changes to This Policy

We may update this Policy. We will revise the "Last Updated" date and, for material changes, notify you in-App or by email at least 14 days before they take effect. Continued use after the effective date constitutes acceptance.


13. Contact Us

Vallenova Industries Sdn Bhd Registration No: 202501047502 Sungai Petani, Kedah, Malaysia Email: officiallovia1@gmail.com

We aim to respond to privacy enquiries within 21 days.